Consumer boycotts work. This weekend, Media Matters muscled Keurig Coffee Machines to get them to remove all ads from Hannity’s news show. This, in turn, sparked a huge backlash with customers smashing their machines, people refusing to buy these for Xmas and other actions that hurt the company instantly right in the middle of the busiest ‘buy our product’ time of year. So today, the President of Keurig, seeing bankruptcy looming, has apologized and is again, funding the Hannity news service. Boycotts work.